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PR/Media
Repadina is a very exciting and important brand for IPC Pharma in the United Kingdom and Eire. They have been investing heavily in advertising, PR and supporting key female symposiums as well as working with UK Healthcare bodies such as the British Menopause Society.Â
Their strategy has been to ensure that all women have access to Repadina and importantly see what we they have been doing to support and build this important brand for their consumers.
The PR plan which started in September, included advertising in the Boots Health & Beauty magazine.Â
Over the coming months you will start seeing key articles in national and regional newspapers as well as on daytime and evening TV shows. We are working with national radio stations which will allow our consumers to hear and learn about the product as well as how to manage with vaginal dryness.Â
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